At CheerDad Events, we know the blood, sweat, and tears that go into every single 2-minute-and-30-second routine. As cheerleading specialists and generally massive fans of the sport, our mission is simple: to take your cheerleading, dance, and sports events to the next level.
We believe that the production value should always match the athletes' energy on the mat. We specialize in transforming traditional venues—leaving the standard "school hall" vibes behind—and turning them into jaw-dropping, high-stakes arena experiences. From razor-sharp music cues to atmospheric lighting that makes a hit-zero routine feel legendary, we understand that timing, energy, and atmosphere are everything.
Most Recently through the 2025–2026 season...
It has been an incredible journey over the last 15 months. From local gym showcases and massive arena festivals to nationwide gymnastics events and hard-hitting boxing shows, the UK performance scene has never been louder, brighter, or more talented. Here is a look at what we've been up to.
🌟 Raising the Bar at Your Showcases
Over the last year, we’ve had the absolute honor of providing bespoke audio and visual services for a massive roster of the UK's top talent. It has been a privilege to light up the stage and bring the noise for:
Unity Allstars
Coventry Dynamite
First Class Athletics
ICE Athletics
Eclipse Allstars
Beas Cheerleading
Hellcats Cheerleading
Wildcats Cheerleading
Crimson Heat Tigers & Crimson Heat Phoenix
Bournemouth Elite Cheer
Surrey Starlets
RHUL Bears
Surrey Angels
Hearing the crowd roar when the bass drops and the strobes hit perfectly on your routines gives us chills every single time.
🚀 Going "Full Out" at FullOutFest
One of our biggest milestones of 2026 so far was our return to FullOutFest. Marking our second year at this incredible event, 2026 was bigger and better than ever! Taking over the K2 in Crawley in mid-March, it was an absolute powerhouse of a weekend. Working to make sure every single athlete had a flawless, arena-quality experience, we brought the hype and handled the production for phenomenal programs including TopGunUK, Crimson Heat Tigers, Jessie Leigh Dance and Cheer, Casablanca Cheer, Adrenaline Allstars, Surrey Starlets, Vista Twisters, and ICE Athletics.
🤸♂️ Expanding the Mat: Gymnastics Showcases
It’s not just cheer! We’ve brought the CheerDad A/V energy to the broader gymnastics world. Recently, we’ve been thrilled to power up the production for shows at Basingstoke Gymnastics. We also had the massive honor of handling the production for the largest UK amateur gymnastics event at Colchester Arena, working alongside Jamie's Gymnastics and the new kids on the scene, High10 Events.
🥊 Stepping Into the Ring: Boxing Events
Because high-energy lighting and booming walk-out music aren't just for the cheer floor, we’ve successfully taken our production skills ringside! We have absolutely loved bringing the arena fight-night feel to the boxing community. We've recently run the production for shows with Odyssey Boxing Club and Feltham Community Boxing, and we are currently in talks with several other local clubs, including Egham Boxing Club, to elevate their home shows and give their fighters the ultimate walk-out experience.
💡 What's Next?
To every owner, coach, athlete, and fighter who has trusted us with their big moments so far: Thank you. The season is far from over! We are incredibly pumped to be providing the production for Rising Up, the all-new cheer and dance show for the south brought to you by Rising Events. On top of that, we have more massive events lined up with Jamie's Gymnastics, High10 Events, Phoenix Stars, Jessie Leigh Dance and Cheer, and many more yet to be announced.
We are constantly upgrading our systems rigs to bring you even bigger and better shows. Ready to take your next event to the next level? Let’s hit zero (and ring the bell) together. 🎀🥊✨
But don't just take our word for it, read what the folks that use us think
We worked with CheerDad Events at our cheerleading showcase, and he was fantastic from start to finish. Organised, hospitable, and completely professional at all times the event ran smoothly and the production was excellent. He provided both sound and lighting, and everyone commented on how brilliant it all looked, we will absolutely be using them again.
Tori - Gym Owner & Head Coach
Having worked with CheerDad Events successfully at another event we run, FullOutFest, so there was no question in our mind that we wouuld also use them for our own Crimson Heat Showcase. Martin is not only professional and totally reliable, he brings an infectious enthusiasm which helps bring the entire event alive. It was a pleasure to have him there, not only to share the experience with us, but be an integral part of its success. Thank you Martin.
Gary Ayckbourn, Chairman, BTA CIC
We were extremely pleased with the service CheerDad Events provided for us at our annual showcase 'The Takeoff'. Martin was professional, efficient and attentive to every detail, ensuring that the event ran smoothly from start to finish. The sound was excellent, the lighting enhanced every performance, and Martin's supportive presence on the day gave us complete confidence throughout the event with it being our first time running our showcase in a different venue.
Thank you so much!
Chloe S - Operations Manager & Coach
We had the absolute pleasure of working with Martin our recent showcase, he was incredible from start to finish. From the initial set-up to the final team performance, everything ran so smoothly thanks to Martin’s professionalism, calm nature, and expertise in both lighting and sound.
He completely understood the needs of a cheerleading event - timing, energy, and atmosphere are everything - and he nailed it. The production quality took our showcase to the next level and created a truly memorable experience for our athletes and families.
We cant recommend him enough and will definitely be working with Martin again in the future!
Lauren – Programme Director
Thank you CheerDad Events for the amazing Lights and Sound! It made such an impact impact and made the event feel like a competition.
CheerDad Events absolutely smashed the sound and lighting.
Sammi - Programme Owner
We have had such a fantastic experience working with Martin at our showcases for many years before. We spoke with Martin about our needs and requests to make the sound and lighting seamless as we put on a show for our athletes, and he did not disappoint! The show ran so smoothly and Martin interjected his ideas on how to make the day run even more successfully than last year. Every part of the show he puts on is amazing! We can't wait to work with him again
Emma - Head Coach
We booked CheerDad Events for our annual showcase and he was absolutely brilliant! He made great recommendations to be in line with our budget and was very kind and receptive throughout.
Best of all, he understands cheerleading so understood all our wants and needs.
We would highly recommend them to anyone who would like to enhance their cheerleading event and ensure it runs smoothly and professionally. Thanks Martin!
Grace - Programme Owner
We wouldn't use anyone else other than CheerDad.co.uk for our boxing shows. Martin has been exceptional!!
It's imperative to get the lights, music and timings right at large shows, like ours and Martin has exceeded our expectations every time. Looking forward to our next show with them.
Karren & Ross - Owners
Elevate your cheerleading show to the next level with our state-of-the-art sound and light system! Our cutting-edge technology will enhance the atmosphere of your event, creating a vibrant and electrifying experience for both performers and spectators. With crystal clear audio and dynamic lighting effects, your routines will shine brighter than ever before, leaving a lasting impression on everyone in the audience. Don't settle for mediocre sound and lighting - invest in excellence and make your cheerleading show unforgettable with our top-tier systems.
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